Program

MW17 features speakers from around the world, presenting their latest work and research findings. Proposals were peer-reviewed by an International Program Committee in a very competitive process.

The preliminary program includes confirmed presentations in blue/black and tentative presentations in grey. Please check the program frequently for updates.

Tuesday, April 18, 2017 | Wednesday, April 19, 2017 | Thursday, April 20, 2017 | Friday, April 21, 2017 | Saturday, April 22, 2017

Tuesday, April 18, 2017
Tuesday, April 18
1:00pm - 5:30pm
Tuesday, April 18
1:00pm - 5:30pm

Tour of The Cleveland Museum of Art and Gallery One v.2
- Jane Alexander, The Cleveland Museum of Art, USA
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Tuesday, April 18
1:00pm - 5:30pm

Uncovering Cultural Infrastructure: Tour & Workshop on Cleveland’s Cultural Founders
- Holly Witchey, Cleveland Philanthropy, USA
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Wednesday, April 19, 2017
Wednesday, April 19
9:00am - 12:00pm

Building an interactive storytelling experience with your collection's highest quality digitizations
- Koldo Garcia, Madpixel, Spain
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Wednesday, April 19
9:00am - 12:00pm

Digital Asset Management for Museums with Hydra-in-a-Box
- David Wilcox, DuraSpace, Canada, Stefano Cossu, The Art Institute of Chicago, USA
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Wednesday, April 19
9:00am - 12:00pm

Effective Negotiation Strategies for Museum Technology Professionals
- Nick Pozek, Asia Society, USA
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Wednesday, April 19
9:00am - 12:00pm

Leading from Within: Having transformative dialogue with museum leadership
- Carrie Barratt, Metropolitan Museum of Art, USA
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Wednesday, April 19
9:00am - 12:00pm

Release Your Inner Research Geek! Part 1: Bringing Evaluation to Your Museum
- Elizabeth Bolander, Cleveland Museum of Art, USA, Hannah Ridenour, The Cleveland Museum of Art, USA
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Wednesday, April 19
9:00am - 12:00pm

The Lean Museum: metrics for innovation and continuous improvement (lean sigma white belt certification)
- Angie Judge, Dexibit, New Zealand
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Wednesday, April 19
9:00am - 12:00pm

Thinking in CIDOC-CRM
- David Henry, Missouri History Museum, USA
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Wednesday, April 19
9:00am - 12:00pm

Unlocking Institutional Creativity Through Community Co-Design
- Joel Krieger, Second Story, USA, Julia Forbes, High Museum of Art, USA, Jeanine Ancelet, Audience Focus Inc, USA
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Wednesday, April 19
1:00pm - 5:00pm

Release Your Inner Research Geek! Part 2: Learning from Your Visitors
- Elizabeth Bolander, Cleveland Museum of Art, USA, Hannah Ridenour, The Cleveland Museum of Art, USA
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Wednesday, April 19
1:30pm - 4:30pm

Design Sprints for Awesome Teams: Running Design Sprints for Rapid Digital Product Development
- Dana Mitroff Silvers, Designing Insights, USA
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Wednesday, April 19
1:30pm - 4:30pm

Hands on with Nodel: Decentralised and open source multimedia control for museums and galleries
- Timothy Hart, Museums Victoria, Australia, Julien de-Sainte-Croix, Museum Victoria, Australia, Elaine Mival, Museum Victoria, Australia
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Wednesday, April 19
1:30pm - 4:30pm

Innovative Applications and Data Sharing with Linked Open Data in Museums: Exploring Principles and Examples
- Duane Degler, Design for Context, USA
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Wednesday, April 19
1:30pm - 4:30pm

Jumpstarting Your Digital Project
- Sloan Miller, Consultant, USA
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Wednesday, April 19
1:30pm - 4:30pm

Partnering with Industry - How to set-up your own innovation program or co-working space
- Tui Te Hau, Te Papa Tongarewa, New Zealand
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Wednesday, April 19
1:30pm - 4:30pm

Using Customer Journey Mapping to Inform Content Strategy
- Liz Neely, American Alliance of Museums, USA, Allegra Burnette, Forrester Research, USA
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Wednesday, April 19
1:30pm - 4:30pm

Virtual Reality Museums
- Michael Fischer, Stanford University, USA
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Thursday, April 20, 2017
Thursday, April 20
9:00am - 10:00am
Opening Plenary
Thursday, April 20
10:30am - 12:00pm
Crowdsourcing as Social Media

Interstitial Spaces: Social Media as a Tool for Community Engagement
- Seema Rao, Cleveland Museum of Art, USA

How Do You Museum: Marketing User-Generated Content to Engage Audiences
- Mara Naiditch, Natural History Museum of Los Angeles County, USA, Rachel Gertz, Natural History Museum of Los Angeles County, USA, Edgar Chamorro, Natural History Museum of Los Angeles County, USA

Crowdsourcing a nation
- Christopher Jaja, Canada Science and Technology Museums Corporation, Canada

Thursday, April 20
10:30am - 12:00pm
Digital Audiences and Data
Thursday, April 20
10:30am - 12:00pm
Learning through Play
Thursday, April 20
10:30am - 12:00pm
Multimodal Access

A Path with Choice: What We Learned from Designing an Inclusive Audio Guide
- Desi Gonzalez, The Andy Warhol Museum, USA

Thursday, April 20
10:30am - 12:00pm
Transformative Product Management

Transforming a museum through product management
- Lucie Paterson, Australian Centre for the Moving Image, Australia

Thursday, April 20
1:30pm - 3:00pm
E-commerce, Ticketing, and Security

Extending the E-Commerce Experience: Lessons learned and the questions that remain.
- Scott Sayre, Corning Museum of Glass, USA, Laura Mann, Frankly, Green + Webb USA, USA

Ticket bots effects on the arts and cultural markets
- Kathleen Grennan, Carnegie Mellon - AMT Lab (Arts Management and Technology Lab), USA, Kathleen Grennan, Carnegie Mellon - AMT Lab (Arts Management and Technology Lab), USA

Staying safe: A short history of cryptography with application to digital security in modern museums
- Wendy Pryor, Museum Victoria, Australia

Thursday, April 20
1:30pm - 3:00pm
Mobile

Our work is never done: Evaluation and iteration for a new audio guide
- Natalia Hudelson, The British Museum, UK

Layered Learning: Developing and utilizing integrated systems to enrich and expand interpretation
- Jennifer Talbott, Spencer Museum of Art, USA, Ryan Waggoner, Spencer Museum of Art, USA, Robert Hickerson, Spencer Museum of Art, USA, Kristina Walker, Spencer Museum of Art, USA

Thursday, April 20
1:30pm - 3:00pm
New Takes on Visitor Experience Design

No. It Doesn't Distract from the Art.
- Megan DiRienzo, Detroit Institute of Arts, USA

Effortless Immersion: Using a new philosophical approach to seamlessly integrate art and technology in Gallery One
- Jane Alexander, The Cleveland Museum of Art, USA, Phillip Tiongson, Potion, USA

Thursday, April 20
1:30pm - 3:00pm
Online Scholarship

Museums without Walls: Breaking Across the Borders of Organizational Structure and Preparing the Next Generation of Museum Professional in the Digital Age
- Adrienne D'Angelo, Teachers College of Columbia University, USA

Thursday, April 20
1:30pm - 3:00pm
Participation

Open Innovation: Open movements and the role of a museum in the 21st century.
- Brian Dawson, Canada Science and Technology Museum Corporation, Canada

The ABC’s of Cultural Curating
- Vince Dziekan, Monash University, Australia

DigiBird: on the fly collection integration supported by the crowd
- Chris Dijkshoorn, Vrije Universiteit Amsterdam, the Netherlands, Cristina-Iulia Bucur, Vrije Universiteit Amsterdam, The Netherlands, Maarten Brinkerink, Netherlands Institute for Sound and Vision, Netherlands, Sander Pieterse, Naturalis Biodiversity Center, The Netherlands, Lora Aroyo, Vrije Universiteit Amsterdam, Netherlands



Friday, April 21, 2017
Friday, April 21
9:00am - 10:30am
App Crit

Recent apps – iOS and Android, touch tables, kiosks and bespoke hardware (as distinct from websites including mobile sites) – are critiqued by an expert panel of peer reviewers.

Friday, April 21
9:00am - 9:50am
How-to Session 1

A Case Study on Using Voice Technology to Assist the Museum Visitor
- Steven Moore, The Museum of Modern Art (MoMA), USA, Diana Pan, The Museum of Modern Art, USA, Manish Engineer, The Museum of Modern Art, USA

Friday, April 21
9:00am - 9:50am
How-to Session 7

SAMR: A Model for Technology Integration in Museums
- Heather Schneider, Shedd Aquarium, USA, Miranda Kerr, Shedd Aquarium, USA

Friday, April 21
9:00am - 9:50am
Professional Forum 1

Big data and analytics: what we’ve learned so far
- Angie Judge, Dexibit, New Zealand, Robert Stein, American Alliance of Musuems, USA, Micah Walter, Cooper Hewitt, Smithsonian Design Museum, USA, Melissa Firth, Museum of New Zealand Te Papa Tongarewa, New Zealand

Friday, April 21
10:00am - 10:50am
How-to Session 2

Releasing Your Museum's Data on GitHub: Best Practices
- Jacqueline Thomas, The Museum of Modern Art, USA

Friday, April 21
10:00am - 10:50am
How-to Session 8
Friday, April 21
10:00am - 10:50am
Professional Forum 2

In and Out of Start Up Mode: How museums manage the shuffling of Digital Projects through periods of launch, maintenance, revision and redesign
- Jane Alexander, The Cleveland Museum of Art, USA, Loic Tallon, Metropolitan Museum of Art, USA, Marc Cima, National September 11 Memorial and Museum, USA

Friday, April 21
10:30am - 12:00pm
How-to Session 10

The Present and Future of Digital in Museums: Opportunities and Challenges
- Paula Gangopadhyay, Paula, USA, Eleanor Fink, American Art Collaborative, USA, Nik Honeysett, Balboa Park Online Collaborative, USA

Friday, April 21
11:00am - 11:50am
How-to Session 4
Friday, April 21
11:00am - 11:50am
How-to Session 9
Friday, April 21
11:00am - 11:50am
Professional Forum 3

Mapping the Territory of Virtual Reality
- Robin White Owen, MediaCombo, Inc., USA, Michael Haley Goldman, United States Holocaust Memorial Museum, USA, Chris Alexander, Cantor Arts Center @ Stanford, USA, Susan Poulton, The Franklin Institute, USA

Embracing opportunities and risks in virtual reality
- Brian Dawson, Canada Science and Technology Museum Corporation, Canada

Friday, April 21
1:30pm - 3:00pm
Accessibility Incubator
Friday, April 21
1:30pm - 2:20pm
Grant Opportunities from the Institute of Museum and Library Services
Friday, April 21
1:30pm - 2:20pm
How-to Session 4
Friday, April 21
1:30pm - 2:20pm
Professional Forum 4

People First: Building and Leading a Successful Team
- Douglas Hegley, Minneapolis Institute of Art, USA, Susan Poulton, The Franklin Institute, USA

Friday, April 21
1:30pm - 2:20pm
Professional Forum 7

Here Be Dragons; Making Maps (and mistakes) in Museums
- John Simoniello, Acoustiguide, USA, Matthew Tarr, American Museum of Natural History, USA, Jennifer Fazekas, Longwood Gardens, USA, Angela Kim, The Metropolitan Museum of Art, USA

Friday, April 21
1:30pm - 3:00pm
Web Crit

Recent web projects, including mobile and responsive websites as well as all other browser-based experiences, are critiqued by an expert panel of peer reviewers.

Friday, April 21
2:30pm - 3:20pm
How-to Session 11

Successful Projects Start with Better RFPs
- Ray Parrish, Cuberis, USA, Emily Lytle-Painter, Independent, USA

Friday, April 21
2:30pm - 3:20pm
How-to Session 5

The Hitchhiker's Guide to Analytics: 6 modules in 60 minutes
- Angie Judge, Dexibit, New Zealand, Angie Judge, Dexibit, New Zealand, Dacia Massengill, National Aeronautics and Space Administration [NASA], USA

Friday, April 21
2:30pm - 3:20pm
Professional Forum 5

Extending Exhibitions to Historical Journeys through Data [in the Semantic Web]
- Marcia Zeng, Kent State University, USA, Jonathan Ward, J. Paul Getty Trust, USA

Friday, April 21
2:30pm - 3:20pm
Professional Forum 8

Working Groups that Work
- Meagan Estep, National Gallery of Art, USA, Sarah Wambold, Clyfford Still Museum, USA

Friday, April 21
3:30pm - 4:20pm
How-to Session 12

Linked Open Data (LOD) Vocabularies: Querying, Dumping, Re-Using, and Serving
- Marcia Zeng, Kent State University, USA, Jonathan Ward, J. Paul Getty Trust, USA

Friday, April 21
3:30pm - 4:20pm
How-to Session 6

Electronic Textbooks for K12 Education: Redesigning Ohio as America for the Modern Classroom
- Ty Pierce, Ohio History Connection, USA

Friday, April 21
3:30pm - 4:20pm
Professional Forum 6

Managing CRM Implementation to Success
- Niki Krause, Cleveland Museum of Art, USA

Friday, April 21
3:30pm - 4:20pm
Professional Forum 9

Strategy 3.0: What is Digital Strategy Now?
- Max Evjen, Michigan State University Museum, USA, Robert Stein, American Alliance of Musuems, USA, Emily Lytle-Painter, Independent, USA

Friday, April 21
6:30pm - 9:00pm
Conference Reception at Cleveland Museum of Art

The Cleveland Museum of Art is one of the world’s most distinguished and comprehensive art museums, and one of northeast Ohio’s principal civic and cultural institutions. During the reception, you get to explore the new Studio Play, use CMA’s ArtLens App throughout the museum and at the Collection Wall; and try out prototypes for the next iteration of Gallery One. Plus, tour the collection and see new exhibitions on view.

Transportation will run between the Conference Hotel and the Museum from 6:00pm to 9:15pm. The Museum is located at 11150 East Boulevard, Cleveland, Ohio 44106, in the heart of University Circle.

The museum is a 15-20 minute ride from the Conference Hotel.

Please bring your reception ticket and name tag to enter the museum. Extra tickets for guests are available for purchase at the registration desk.



Saturday, April 22, 2017
Saturday, April 22
10:30am - 12:00pm
Accessibility and Virtuality

What’s right with this Picture? And btw, what does it even look like? When Modern Art and a GUI Meet Eyes-free Users and a Touch
- Sina Bahram, Prime Access Consulting, Inc., USA

Accessibility and Technology - Developing a Virtual Access Tour
- Dr. Mark Osterman, Vizcaya Museum and Gardens, USA

Saturday, April 22
10:30am - 12:00pm
Hands-on at the Cleveland Museum of Art

This session will be held at the Cleveland Museum of Art to enable participants to test the new Gallery One prototypes on site.

Using Movement to Captivate: Studio Play as a case study in creating immersive, meaningful experiences by removing the interface.
- Jane Alexander, The Cleveland Museum of Art, USA, Seema Rao, Cleveland Museum of Art, USA

Saturday, April 22
10:30am - 12:00pm
IIIF

Building Distributed Online Exhibitions with IIIF
- Michael Appleby, Yale Center for British Art, USA

Saturday, April 22
10:30am - 12:00pm
New Ways of Doing Business

Expanding the Museum
- Rosemary Willink, University of Queensland, School of Architecture, Australia

#MuseumLove: Working Together to Promote Local Cultural Institutions
- Kate Meyers Emery, George Eastman Museum, USA

Saturday, April 22
10:30am - 12:00pm
Website Redesign

Website Redesign Mistakes: How to Avoid Them; How to Work Through Them; and How to Design Something Sustainable
- Tatum Walker, Ford's Theatre Society, USA, Michael Tedeschi, Interactive Mechanics, USA

Saturday, April 22
1:30pm - 3:00pm
Bridging the Backend

Creating the smart museum: The intersection of digital kiosks, web, and native mobile
- Jonathan Lee, Asian Art Museum, USA, Mark Paddon, Guidekick, Inc., USA

Art Tracks: Using Linked Open Data for Object Provenance in Museums
- David Newbury, Carnegie Museum of Art, USA

The LAKE Experience
- Stefano Cossu, The Art Institute of Chicago, USA

Saturday, April 22
1:30pm - 3:00pm
Collections Online

Watchers and Profiles: Unlocking content for every possible use and audience via configurable utilities
- Andrea Bour, The Cleveland Museum of Art, USA, Niki Krause, Cleveland Museum of Art, USA

Saturday, April 22
1:30pm - 3:00pm
Other Worlds

Augmented and Mixed Reality Design for Contested and Challenging Histories: Postcolonial Approaches to Site-Specific Storytelling
- Maria Engberg, Malmö University, Sweden

Saturday, April 22
1:30pm - 3:00pm
Personalization

Exploring Artificial Intelligence in Museums
- Brendan Ciecko, Cuseum, USA

Saturday, April 22
1:30pm - 3:00pm
Reinventing the Audio Tour

Audio that Moves You: Location-aware storytelling in the SFMOMA app
- Stephanie Pau, SFMOMA, USA

Crowdsourcing content and improving visitors participation: a case study of Unique Visitors platform
- Ana Basso, Unique Visitors, Spain, Felipe Becker, Unique Visitors, Spain, Conxa Rodà, Museu Nacional d'Art de Catalunya, Barcelona, Spain

Saturday, April 22
3:30pm - 4:30pm
Closing Plenary