Ford’s Theatre Society website redesign

Web Crit
Tatum Walker, Ford's Theatre Society, USA, Alysse Bortolotto, Fords Theatre Society, USA

In the past year, Ford’s Theatre Society has reimagined their online purpose and redesigned their website. Dedicated to serving both the physical and virtual visitor, Ford’s Theatre restructured their architecture, created new mission-driven content, and experimented with providing customized, personal experiences for digital storytelling. The most challenging of the website redesign was trying to highlight our three identities: historic site, working theatre, and museum.