institution: Rock & Roll Hall of Fame
category: Marketing and Promotion
ABOUT THE PROJECT
The Rock & Roll Hall of Fame redeveloped our website in time for the Republican National Convention which took place in the birthplace of rock & roll: Cleveland.
- Launch in twelve weeks
- Implement new branding
- Major improvements to design and usability
- Focus on visitor experience
- Be accessible to WCAG AA and Section 508 standards
An illustrated digital compendium of every Rock Hall Inductee, including biographies, images and opinion pieces, alongside flexibility to add more content – including video – as it becomes available.
The site is fully responsive, offering a beautiful and consistent experience across mobile, tablet and desktop.
Completely on brand
The Rock & Roll Hall of Fame are undertaking a major museum revamp over the coming years, kicking off with new branding. The website was an early high-profile implementation of that branding.
Accessibility is very important to Rock Hall. The Rock Hall site now meets both WCAG AA and Section 508 accessibility standards, delivering the story of rock to all users.
Social media integration
Enhanced social sharing using Twittercards and Facebook Opengraph on every page.
Flexible content management
The content management system is Drupal. We implemented a flexible template across the site that can be used to display content in a myriad of ways. Easy for content editors to learn without the user-facing website looking templated.
A browsable calendar of events, linking to detail and ticket-purchasing.
The system makes it very easy to add links – with images and consistent styling – throughout the site.
Highly performant and resilient
rockhall.com is a high-traffic site every day of the year, with a significant increase around induction announcements and the yearly ceremony. We’ve built the site and supporting infrastructure to cope with this – and more!
Platform for growth
This launch is phase one of the Rock Hall digital presence. We will continue to enhance the site, and to build upon the solid infrastructure that underpins it.