Samantha Diamond, CultureConnect, USA
In this 7 minute Lightening Talk, we’ll walk through 7 bite-sized (but full of flavor) insights attendees can bring back to their own museum teen programs. Take-aways will be drawn from museum project case studies and audience research and user testing studies.
Creating a mobile experience targeted specifically to teens meant not only creating interpretive content that was the right balance of fun and informative, but also that the app itself was aligned with how teenagers use their smartphones and apps in their everyday lives.
Audience research studies sought to understand teen attitudes, desires, and norms that informed the app and feature design – ultimately reinventing the traditional mobile guide concept. Attendees will learn trends in teen behavior and expectations towards digital and museums – from the audience research to the experience design, content development to the aesthetic considerations.
Samantha Diamond leads CultureConnect, a museum technology company delivering award-winning digital experiences to museums and arts, cultural and heritage organizations around the country. We combine a practice in audience research, user testing and data analysis with digital experience design and software development exclusively focused on museums and their needs. Samantha Diamond presents frequently at museum conferences on the topic of digital transformation at museums and developing successful digital interactives. http://www.cultureconnectme.com