Creating the Visitor-Centered Museum: A Conversation with Peter Samis, Merilee Mostov, and Mimi Michaelson

Peter Samis, SFMOMA, USA

Peter Samis and Mimi Michaelson’s ground-breaking new book poses the visitor-centered questions at the core of museum practice today: How are museums made relevant to a broad range of visitors? Samis will give a brief overview of the book’s ten case study museums and then by joined onstage by Merilee Mostov, Director of Inclusive Interpretation at the Columbus Museum of Art, one of the ten. Mostov will share what audience research has revealed about the broad range of “connectors” her team has developed in Columbus, both analog and digital. Then the question will be turned over to the assembled group: What is our role as digital interpretive specialists in improving visitor experience? Is it restricted to our specific tools? How can we build on our digital mandate through interdepartmental advocacy for change? Together they will use these lenses to reflect on some of the most promising visitor-centered tech examples presented at MW 2017.

Samis, P. and M. Michaelson, "Creating the Visitor-Centered Museum." New York & London: Routledge, 2016.