The Hitchhiker’s Guide to Analytics: 6 modules in 60 minutes

How-to Session
Angie Judge, Dexibit, New Zealand, Angie Judge, Dexibit, New Zealand, Dacia Massengill, National Aeronautics and Space Administration [NASA], USA

In 2016, big data and analytics became buzzwords in the cultural sector, with an exploding musedata community. For those new to this area, it presents a challenge: What does ‘data driven’ really mean for me? Where do I start? How do I get there?

In this lighthearted ‘Hitchhiker’s Guide to the Galaxy’ themed how to session, Dacia and Angie rocket through 6 modules in 60 minutes, providing an accessible and comprehensive introduction to the world of analytics for budding data analysts and general audiences, given data is quickly becoming part of everyone’s role across the museum.

From this session, attendees can gain an overview of what the data analyst’s role entails or how to incorporate data analysis in their own leadership roles. Attendees will be able to confidently explore the fields of analytics and big data, begin establishing analytics initiatives within their own museum and take away useful insights, tips and techniques.