Website Redesign Mistakes: How to Avoid Them; How to Work Through Them; and How to Design Something Sustainable

Professional Forum
Alysse Bortolotto, Fords Theatre Society, USA, Desi Gonzalez, Massachusetts Institute of Technology, USA, Jessica Warchall, The Andy Warhol Museum, Michael Tedeschi, Interactive Mechanics, USA, Curt Kotula, FASTSPOT, USA

Published paper: Website redesign mistakes: How to avoid them, how to work through them, and how to design something sustainable

Are you thinking about or in the process of updating your website? Website redesign is not just about changing the look of your website. This panel will explore lessons learned and give strategies to overcome the mental hurdle that comes with a project of this size. Regardless of the type of institution and the purpose the new website will serve, all organizations face similar challenges when embarking on this process and all fall prey to common mistakes that can be avoided to create a living and sustainable website.

Panelists from Ford’s Theatre, The Andy Warhol Museum, and Interactive Mechanics share their experience in planning and executing a sustainable website redesign. Both museums offer a unique perspective with different purposes, audiences, and stories. As a large tourist destination welcoming over 650,000 visitors a year, the Ford’s Theatre website must convey the multiple identities of being a working theatre, museum, historic site, and education center. While The Warhol’s first redesign phase focuses on visitors planning a trip to the museum, we’re thinking about how to develop a platform that allows for future development and transforms into an authority and destination for information about Andy Warhol.

Schaefer, M. W. (n.d.). The content code: Six essential strategies for igniting your content, your marketing, and your business.

Do visitors really use a museum website to plan their visit? | Frankly, Green Webb. (n.d.). Retrieved September 29, 2016, from

Goto, K., & Cotler, E. (2005). Web redesign 2.0: Workflow that works. Indianapolis, Ind.: New Riders.