Digital Project Planning Best Practices

Samantha Diamond, CultureConnect, USA, Dr. Mark Osterman, Vizcaya Museum and Gardens, USA

This presentation explores best practices for managing digital interpretation projects at museums. Samantha Diamond, CEO of CultureConnect, will highlight key best practices from the Digital Project Planning Packet she has developed in collaboration with museum partners. Dr. Mark Osterman, Guiding Programs Manager at Vizcaya Museum and Gardens, will walk through Vizcaya’s guiding principals for digital interactives. He will explore how they were developed and are reflected in the museum’s digital projects. Attendees will walk away with both a vendor and museum professional’s perspective on digital project planning as well as practical take-away’s to share with digital, education, and visitors services teams.

Samantha Diamond is CEO of CultureConnect (, a museum technology company delivering award-winning digital experiences to museums and arts, cultural and heritage organizations around the country. CultureConnect combines a practice in audience research and user testing with digital experience design and software development. Samantha Diamond presents frequently at museum conferences on the topic of digital transformation at museums and developing successful digital interactives. The Digital Project Planning Packet was developed over the course of many client engagements, and particularly with partners at The Crystal Bridges Museum of American Art.

Dr. Mark Osterman has taught at Miami Dade College, facilitated specialized workshops in art educational theory and practice for the University of Miami, The Lowe Art Museum, and The Wolfsonian-FIU. He has presented nationally on art educational theory and research studies, and has published work in the Journal of Museum Education and the Journal of Educational Multimedia and Hypermedia amongst others. Mr. Osterman has worked for The Brooklyn Museum of Art, The Museum of Art and Design, The Wolfsonian-FIU, and currently Vizcaya Museum and Gardens. His educational work has focused on the creation and implementation of professional development opportunities for artist and teachers, forming and sustaining collaborations, curriculum development, creating interpretive materials for print and the web, and developing evaluation and assessment tools related to educational practice.rnrnMark Osterman lives and works in Miami Beach, Florida. He is currently a doctoral candidate at Florida International University.